New Advertising Mediums are SERIOUSLY Needed

Posted on: 04.16.2008

With the amount of ads that we are bombarded with daily, advertisers and ad agencies are always looking for new and clever ways to advertise. As humans, we learn to filter out advertising. Think of all the ads you heard today. The radio, tv, newspaper, magazine, search engine, youtube, starbucks.. the list is endless and endless. If your remembered 1% of the ads you are at the high end.

What does work is the ability to find engaging focused media advertising. Let me repeat:
Focused. Attentive Audience

I found two great area that deals with an attentive audience that will recall the ad.

1. Captivate Networks:
Also known as elevator ads. If you are in a major corporate building, chances are you have stared at a screen. Why? Well figure, the last thing you ever want to do is make eye contact with a stranger! Bizaar but true human behavior. The content is engaging while the ads are memerable.

2. ATMAdvertising.net - Digital Ads on ATM Machines
From a behavior side, the atm machine is a VERY personal experience. You go to the machine, you enter your pin, and you wait for your cash. During that one on one time, viewing an engaging ad in your line of site is memborable

When looking for new ads, look at the two above sites. And what ever you do, stay away from spam!


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